About us

Founded in 1997 by Rob Davis and Catharine Hoare, EcoEthic Inc. is a family business based in Sunderland, Ontario, Canada.

Rob was influenced from an early age by his father, who was a civil engineer specializing in sewage treatment. The pollution caused by badly-cared-for septic systems and their negative impacts on water quality was a common discussion. Growing up at the family cottage Rob's love of the outdoors was cultivated from an early age.

These two influences—managing wastewater and appreciating nature— were profound and culminated in the launch of EcoEthic Inc.  A couple of years ago Rob was honoured to be awarded the Enviro Hero Award from the Haliburton Highlands Land Trust for his work in educating waterfront property owners on the importance of proper septic care and its impact on the lake environment.  He is a often sought speaker on this subject and recently was featured on a cross border Canada/USA Ask An Expert webinar series.

Catharine works behind the scenes on marketing, company operations and finance.  She also shares a passion for nature.

This page would not be worthy without mentioning Teresa Brooks aka The Glue.  Teresa holds everything together, keeps us all on track and everything running smoothly. She is mostly likely the person you will chat with on the phone.  

We have an extensive commercial division. With over twenty five years of knowledge and experience supporting rural facilities to improve their waste water discharge practices and effluent quality.  We utilize bacteriological technology to reduce odours and improve system function.  Should you wish to enquire about a commercial facility please call or email.

Where to find us…

23 Thompson Road, Sunderland Ontario  L0C 1H0
tel: 705-357-9978 or 1-888-436-3996
email:  ecoethic-shop@ecoethic.ca